Intermediair
Jacob Bontiusplaats 9, 1018 LL, Amsterdam, Netherlands
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About
Intermediair was founded in 1965 by Lo de Gruyter as a free monthly magazine, distributed via controlled circulation, with job advertisements for highly educated people and high-quality academic editorial articles. The first edition of the monthly magazine had a circulation of 52,500 copies. In April 1976 the frequency was increased to biweekly, eventually appearing weekly from September 1969 with a circulation of 111,000. In 1974 it was decided to sell the weekly to the publisher VNU. In 1999, Intermediair took the step to the Internet, where, in addition to editorial articles, job advertisements could also be found. After being taken over by De Persgroep in 2012, the largest free weekly magazine for highly educated people came to an end after more than 47 years, but was replaced by a digital magazine with the same name. The first edition was published in November 2012 and was founded from the point of view that Intermediair continuously responds to changes in the market and innovates. The magazine was opened more than 132,000 times a week, making it the largest digital weekly magazine in the Netherlands in one go.
